If you can't measure it, you can't improve it
Measurement is the key to success. There are many different metrics to evaluate digital marketing and social media efforts. With a defined testing process and KPIs (Key Performance Indicators) you can measure what is working, how well it’s working, and where you should shift your budget to get the biggest bang for your buck.
46% of small business owners are unsure their marketing strategies work
Less than 30% of small businesses use web site analytics, call tracking, or coupon codes